The free zone authority or the respective Department of Economic Development will have a set of rules on the permitted trade names and whether the intended name has already been registered.

For example: twofour54 does not allow ‘Abu Dhabi’ and/or ‘United Arab Emirates’ in the name of the FZ-LLC or the branch.

DMCCs too have a list of restricted trade names.

The general guidelines for the DED to approve a proposed trade name are:

  • should not violate the public morals or the public order of the country
  • should be followed by the legal form of the company, for example (LLC, FZE, DMCC etc.)
  • has not been previously registered
  • is compatible with the required type of activity and legal status
  • should not contain names of any religion, or governing authority, nor names or logos of any external bodies

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